Pathway 2

Your Road Map to Success

Research 2 dives deeper, building upon the insights gained in Level 1. It equips us with a broader range of tools to unlock a more comprehensive understanding of market trends, consumer behaviour, and market positioning. Research 2 includes:

• Business model & core objectives
• Target market overview & avatar
• Solution orientation road map
• Competitor market overview & SWOT
• Positioning: Identifying your unique edge
• Trends analysis: market trends, emerging social dynamics, consumer stats

Business Coaching 2 is designed for scaling your success. We delve deeper into strategies for growth and innovation, expanding on the foundational principles. Our expertise in core values, ethical practices, and teamwork continues to guide you. With a highlight on maintaining work-life balance, we develop and implement advanced action-based strategies. Our approach remains rooted in better questions and a culture of grounded love, driving new heights of success.

Branding 2 provides a more extensive exploration, aiming to refine and amplify your brand presence. It's about giving your brand the attention it deserves. Branding 2 includes:

• Brand palette, logo usage, sourced icons, typography + usage guidelines
• Two brand concepts (+1 round of final concept revisions)
• Basic mock-ups: merchandise, business cards, and website

Website Development 2 includes:

• Foundational SEO Optimisation
• Custom Forms + 2 Integrated Apps
• Training platform access
• Pages: Home Page, About us page, Product Page, Contact us page
• Shopify Website + Training
• Supplied Copy

Social Media 2 provides a more extensive strategy for creating an elevated online presence and connects more deeply with your audience. Social Media 2 includes:

• Tone & storytelling
• Brand & content pillars
• Channel strategy
• Curation & collation
• Basic social media audit

Email Flows 2 provides a robust strategy for launching an email automation strategy. Email Flows 2 includes:

• Strategy & user journey mapping
• Choice between 2 template design concepts
• 4 Automated flows (e.g. welcome, thank you series etc - max. 12 emails)
• AI-generated copy
• Klaviyo implementation & training 

Content Creation Strategy 2  is a more in-depth overview of content creation requirements. This document serves as a strategic guide for your content creation. It is designed to ensure alignment with your specific needs and brand identity.

*PLEASE NOTE: This strategy does not encompass the actual creation of content, however, we do provide this service. Upon onboarding, we will confirm your preference for content creation and quote according to location if you choose Love Loop Association for this service.

IMPORTANT: Website and Social Media Content Creation is an essential component of each Pathway, however, it is not included in this price. If you have existing content that aligns with the branding and strategies we create we are happy to use your assets. Any further content creation required is quoted separately if choosing to employ Love Loop Association for this service, pricing is based on location and project requirements.