Looking at the world rationally and fairly
Did you feel a bit overwhelmed and emotionally drained during Virgo season? That is completely normal! Being a human living on this planet can be hard sometimes and finding balance is not the easiest thing. But we have some good news for you … Libra season is here, and it’s got eveyrthign under control. You can breathe now!
Libra season arrives with some fresh air and relief in the form of balance and beauty. From September 23 to October 23, the sun will be in Libra and offers us harmonious, sociable and kind energy. Libra is an air sign, justice-minded, communicative and charismatic, giving us the perfect opportunity to look at the world rationally, instead of getting carried away by emotions.
Planetary influences this Libra Season
Mercury retrograde
September 9th, 2022 - October 2nd, 2022
The Libra sun and Mercury retrograde connect on September 23, creating Cazimi. Cazimi happens when a planet is just one degree away from the sun, creating powerful energy and an amazing day to think and see clearer, giving us hope to make plans for the future.
Fortunately, Mercury retrograde is going to be less invasive this time … such a relief! Since the planet is moving away from air signs (Gemini, Libra and Aquarius) and moving towards Earth signs (Taurus, Virgo and Capricorn), we can expect less intensity.
Uranus and North Node conjunction
Mid July - end of 2022
Uranus is the planet of change, freedom and liberation, and the North Node is a mathematical point in the sky where the moon moves into the northern ecliptic hemisphere.
The North Node is a point of fate and when it conjoins exactly with Uranus, we can expect some shocking or innovative events to play out on the global stage.
This energy will carry us into 2023 so let’s try to be open to accepting new and unexpected events.
Chiron retrograde
July 19th, 2022 - December 23rd, 2022
Chiron offers a great way to get rid of the emotional baggage we've been carrying. Although it may seem like a daunting transit, it will force us to finally deal with our issues and clear them out once and for all.
How to incorporate Libra season into your projects
When it comes to business and projects, Libra invites us to put all those ideas and ambitions into action in the most rational way. We get you, we are also dreamers who love to brainstorm and live in that creative world where everything is possible. Rationality, fresh air and balance are what make us bring amazing ideas into actual plans and actions.
And that’s what Libra season is all about, a beautiful combination between flourishment and a clear mind. Libra is a peaceful harmonizer that will help you introduce fairness, equilibrium and clarity in the areas of your business that need it.
Systems
We coudn’t think about a better moment to re-think your business systems than Libra season.
An automatic and integrated system takes the stress out of the back of your business and brings ease and flow into your daily work. LoveLoop creates and integrates business systems that combine your business purpose, integrated platforms and apps that help you to attract, sell, manage, organise, scale and communicate. Less manual, more automatic.
Websites
What is the purpose of your website? Do you need to create some balance between your e-commerce and profit goals, and helpful and unique content for your audience on your website?
This is the moment to take a good look at your website analytics and reports and focus on how users are intercating with your platform. What are they looking for? What your brand means to them and how can you help them?
If your audience is having issues to understand your product or services 100%, this is the moment to create a guide, a manual and/or educational blog posts for your website.
Branding
If you’ve been feeling that your business branding needs a redesign, change of colours and/or new elements to bring some fresh air and glow, this is the moment.
Business evolve, grow and change, as well as the people behind it and sometimes our branding doesn’t align completely with us anymore.
Make the most of the Libra energy to incorporate balance and harmony to your branding elements!
Email Marketing
We get it. It’s an e-jungle out there and trying to get customers to notice your emails is no small task. Email is often the first point of contact between a small business and a consumer.
Are you sending too many e-mails? Do you need to be a bit more aggresive? Balancing email marketing can be tricky.
We strongly recommend stepping away from the hard sell and get a bit more personal and empathic with your audience.
According to a report done by Hubspot in 2022, email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them.
Our email marketing services keep you connected with your clients on a monthly basis. It gives you the opportunity to reach an already targeted audience and deliver more personal information about your brand. The benefits of email marketing allow you to nurture your relationships with the people who really care about your vision.
Social Media
Direct messages, daily content, likes, comments, reels, posts, Instagram, Facebook, Linkedin … and the lists goes on and on. We know, social media can be really overwhelming. But trust us, there is a way of making it fun, balanced and effective.
Here are 3 tips for a flowing social media activity to incorporate during Libra season:
- Strategy is the key. What do you want to create in social media? What will be your area of influence? Is not about selling … is about influencing, inspiring and educating your audience.
- Scheduling will simplify your life. We use Later and we love it!
- Be social on socials. Talk to your people, that is what social media is made for! Don’t just limit to post and share, try to also answer, interact and participate.